A digital experience as bold and unconventional as the fashion it represents.
NAFSIKA SKOURTI is a fashion brand that doesn't follow convention, and their website needed to reflect that. We built a corporate experience hub that brings their collections to life through an interactive, design-forward front end, backed by a CMS that makes it easy for the team to manage collections and lookbooks independently.
The Challenge
The brand's identity demanded a digital experience that breaks away from standard fashion website templates. The front-end design called for an unusual, interactive approach that captures the brand's energy, while the backend needed to be simple enough for the team to manage collections and editorial content without technical support.
Our Approach
We pushed the front-end design to match the brand's creative ambition, building interactive elements and visual storytelling into the browsing experience. Behind it, we implemented a collections management system on Drupal 8 that gives the team a clean, intuitive way to publish and organize seasonal collections and product content.
Execution
Built on Drupal 8 with a custom collections management module, the site features an interactive front-end experience designed to reflect the brand's distinctive aesthetic. The CMS is structured around collections and lookbooks, making it straightforward for the team to update content as new seasons and pieces launch.
Impact
NAFSIKA SKOURTI now has a digital presence that matches the ambition of the brand. The site stands out in a space full of template-driven fashion websites, while the backend keeps operations simple as the brand grows and releases new collections.
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