Our decades-long experience of helping entrepreneurs & executives launch their digital products on top of our own product experiments and observations has helped us accumulate a set of very useful real-world know-how of what works and what doesn’t and what it takes to launch and grow successful digital products.

Razan Khatib, our co-founder leads our product strategy and management practice. She loves working with founders to build and grow their digital products!

Razan shares her thoughts from time to time on our blog on Medium:

How to harness the wisdom of online communities | Creating value for your early users | The wheel of traction | Ideation: When to decide if an idea is worth your investment?