Our decades long experience of helping entrepreneurs & executives launch their digital experiences on top of our own digital experiments and observations, has helped us accumulate a set of very useful real-world know-hows of what works and what doesn’t and what it takes to launch exciting digital experiences. 

Razan Khatib, our co-founder leads our coaching and consulting practice. She loves working with both enterprenures & intrapreneurs to build delightful and profitable products!

Razan shares her thoughts from time to time on our blog on Medium:

Creating value for your early users  |  The wheel of traction  |  Ideation: When to decide if an idea is worth your investment? 

Product Coaching for Startups

The startup coaching sessions are designed to support you in dealing with your product & business challenges whether pre-launch or through your product-market-fit stage. We will work on your product strategy, discovery methods and experiments, features prioritization, roadmap, user on-boarding optimization, user activation and retention. Text Razan to get learn more!

Strategy Workshops

Digital Product Strategy 

Whether you are thinking of creating a new digital experience for your customers or in need of enhancing an existing one, your team will benifit from a digital product strategy workshop where together we will re-think the problems or opportunities, customer segmetaion and suggested solutions then build them up again with agility and and a well-thought of roadmap of goals & initiatives to better invest and move forward. The workshop will take several sessions during which research, user interviews, data analysis and insights will be shared and discussed extensively before the full strategy is formed by the whole team. Get started!


Small Business Digital Innovation Strategy

Yes, customers today and everywhere demand digital touch points to interact with your business beyond customer service via social media. The case for digital innovation is not privy only to large enterprises, actually its much harder for the big ones to do the transformation necessary for innovation while as an owner of a small business, your efforts to do the transformation can be cheaper and faster. The digital innovation strategy workshops will help in exploring the market, competition and customer research available to your industry to transform insights into opportunities for both sustainability and growth of your business.  Get started!

Consulting Engagements

UX Strategy 

Nothing has more real potential to set your product/service apart from the competition than a well thought of and researched user experience strategy to help take your customers through your solution and solve their pain. In a region where users are being exposed to well-optimized and delightful user experiences by huge global digital brands, nothing justifies delivering a below par one to your customers. The best approach to UX that delivers results should be done by someone that can connect your business goals, with updated market research, lock your value innovation and set the essential elements for a delightful user experience for your customers. Get started >>


Digital Marketing

Our network of experienced marketers will help guide your efforts into the most effective digital marketing strategy & planning that best fits your products’ initial launch and helps you achieve your set business goals. We will work with you on your search engine marketing (SEM), social media strategy and influencer outreach. Get started >>



We help you build engaging, functional and robust sites, apps, products & services your customers will love to use.

App Design & Development
Hosting & Maintenance
UX/Code/SEO Audits
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We help you transform your idea into a digital product. From concept to launch and initial traction.

Product Design & Development
Infrastructure & DevOps
Development Staffing & Training
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