Our decades-long experience of helping entrepreneurs & executives launch their digital products & experiences on top of our own product experiments and observations has helped us accumulate a set of very useful real-world know-how of what works and what doesn’t and what it takes to launch and grow successful digital products & experiences.

Razan Khatib, our co-founder leads our digital strategy practice. She loves working with founders and business owners to help them grow their businesses in the digital age.

Razan shares her thoughts from time to time on our blog on Medium:

Your eCommerce Evolution Checklist | Digital Transformation for your Small Business

How to harness the wisdom of online communities | Creating value for your early users

The wheel of traction | Ideation: When to decide if an idea is worth your investment?

UX Audit of 10 eGov Services in Jordan